Marketing MA

Institution Kingston University London
Method At the institution
Location Kingston Upon Thames
Type Masters
Course fee By request

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Marketing MA

Objectives Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice.
Entry requirements It will prepare you for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing and not-for-profit marketing. It will also prepare you for a career in specialist marketing areas, such as market research, advertising, public relations
Academic title Marketing MA
Course description What will you study?
You will study eight core modules, plus an extra module of your choice, addressing the latest issues in marketing theory and practice. You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation’s corporate structure, industry and business environment.

You will examine the principles and theory of investment behaviour and their relevance to marketing decisions. You will also focus on the collection, analysis and use of marketing data for marketing decisions, as well as the behaviours of buyers. In addition you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign

Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Buyer Behaviour
-Market Research
-Marketing Communications
-Marketing Finance
-Marketing Management
-Marketing Strategy
-Survey Analysis
-Personal and Professional Development
-Research Methods and Dissertation

Option modules (choose 1)
-Business-to-Business Marketing
-Direct Marketing
-Internet Marketing
-Retail Marketing and Strategy
-Services Marketing