ObjectivesOur aim is to establish a design culture of critical debate. We expect students to examine how changes in society, social attitudes, technology, politics and legislation can affect their role as a designer. Students may have completed an undergraduate programme in graphic design, industrial design or packaging design.
Entry requirementsEntry requirements Normally you need • a degree (2.1 or equivalent) in an appropriate discipline or significant relevant experience • appropriate study plans, including an indication of possible project topics and clear, appropriate and realistic learning aims • a high level of creative ability, as evidenced by a portfolio of work • ability to discuss design issues critically and confidently
Course descriptionThe MA course in packaging design encourages degree students and practising designers to meet the challenge of exploring new directions and shaping the future of packagingdesign.
This course is built on internationally recognised research by members of the course team. In the 2001 UK Research Assessment Exercise we were awarded a rating of 5 for research in Art and Design, the highest rating achieved by any university and only given to a small number of leading departments in this subject who can demonstrate that their research has international standing.
We offer international students a pre-MA programme leading to a Graduate Diploma in Design and English. This allows students to become familiar with the learning culture in art and design in the UK and develop their English language ability in a design environment.
Associated careers
At postgraduate level, packagingdesign presents a range of career opportunities including branding, advertising and product development where the ability to originate fresh thinking is paramount. In an increasingly competitive and fast-moving environment, companies and organisations recognise that creative talent is a key factor to achieving commercial success and seek those who can provide it.
For some students, undertaking further advanced study to doctorate level proves an attractive option at Sheffield Hallam. Working on a research degree within the university’s Art and Design Research Centre provides the opportunity to become one of a team dedicated to the advancement of creative practice within packagingdesign.
Course content
You receive formal teaching in • research methods for art and design • creative professionalism.
You can choose from several other options including • packaging technology • managing innovation • marketing • digital technologies for creative practice.
The main part of the course is a substantial programme of individual project work. You must propose an area for investigation and carry forward a programme of practical and theoretical investigation and creative work.