ObjectivesTo prepare students for a range of careers in the professional communications industries, including the print media and public relations To develop students’ writing and presentational skills in line with the requirements of the journalism and communications industries To develop students’ knowledge of the technical, creative, and critical skills relevant to a career in journalism and/or public relations
Entry requirementsThis degree is aimed especially at those interested in pursuing a career in the professional communications industries, including journalism. The structure of the programme allows students to focus on the core areas of journalism and PR, and to select a range of options and work placements.
Academic titleJournalism and Public Relations, BA Hons
Course descriptionThis programme stresses the inter-relationship of practical and theoretical knowledge at each level. Thus, each of the separate pathways through the degree allows students the opportunity both to develop practical writing skills appropriate to their chosen area and to gain a broader understanding of the way the industry is structured in each case.
Year 1
-Introduction to Journalism
-Theory and Professional PR Practice
-Professional Media Practice
-Media Markets
Year 2
-Journalism
-Applied Professional PR Practice
-Professional Media Practice 2
-One option from a range including:
-Arts and Cultural Journalism
-Sports Journalism
-Environment, Politics and the Mass Media
-Video Production
-Media Theory and Representation
-Politics and the Media
-Criminology
-Politics of European Integration
-Investigating Contemporary Popular Culture
-Culture and Society in the Twentieth Century
Level 3
-The Journalism Portfolio
-Delivering Professional PR Practice
-Professional Media Practice 3
-One option from a range including:
-The New Media Environment
-Creative Entrepreneurship
-Business Journalism
-Journalism and PR Placement
-International Organisations: Politics and Policy-Making
-The Project
-Contemporary Political Philosophy
-Policing
-Drugs and Drug Use in Society
-The Empire Strikes Back?
-Policing
-Dissertation