Entry requirementsTo be considered for the MSc International Marketing programme you must normally hold a good 2nd class Honours degree in a related Business or Management discipline or any other discipline that is acceptable to the Business School. Exceptions to this will be considered on an individual basis.
Academic titleInternational Marketing MSc
Course descriptionOur MSc International Marketing degree aims to introduce and develop a contemporary perspective to the international marketplace and the key tasks involved in successful international marketing. Module coverage ranges from analysis and research of the international environment to the design and implementation of specific international marketing activities and strategies.
Future prospects
This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.
Course content
All Marketing students study a common core in semester 1. In semester 2 you would study modules specific to your chosen award, which would include material on:
* Key influences on the global marketing management paradigm
* Information and research for international marketing
* Branding and brand strategies
* On-line marketing in international markets
* International marketing strategy, planning and organisation.
