ObjectivesThe programme aims to develop your original and creative thinking. It harnesses analytical and creative tools to generate effective brand, corporate and product messaging. You will develop your approach to creative disciplines and integrate this with the need to meet business objectives. This programme will appeal to students from a visual design, media or marketing background who wish to develop their capabilities for a career in industry and commerce based on innovation in image and communication.
Entry requirementsEntry Requirements -Successful applicants will be invited to an interview to assess whether they have an appropriate business or commercial dimension within their previous experience. -Applicants who do not have significant business and/or commercial experience will be expected to have a degree or equivalent at a minimum 2:1 level of award. -You may claim Accreditation of Prior Learning and Achievement (APLA) or Prior Experiential Learning (APEL) which is equivalent to that arising from relevant modules of study. The School Accreditation and Validation Panel will consider each applicant individually to assess whether you have acquired the appropriate skills and knowledge for the course.
Academic titleInnovation and Branding MA
Course descriptionIntroduction
The course builds on 12 years of teaching design innovation in order to prepare you to be radical agents of change in a fast-moving digital imaging market. A successful creative career can lead to senior corporate management posts.
Course Structure
Year 1 part-time
Innovation and Entrepreneurial Studies
The Rise of Consumerism and Brand Awareness
Creativity and Innovative Futures
Brand Research and Evaluation Project
You will need 60 credits for the award of Postgraduate Certificate in Innovation and Branding.
Year 2 part-time
Global Consumerism and Behaviour
Visual Literacy
Innovation Workshops
Brand Management Strategy
You will need 120 credits for the award of Postgraduate Diploma in Innovation and Branding.
Year 3 part-time
Retail and Service Branding
Branding in Practice
Innovation and Branding Final Project
You will need 180 credits for the award of MA in Innovation and Branding.