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Digital Marketing MSc
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Entry requirements
Entry Requirements -A first degree, or equivalent, ie postgraduate diploma, or a professional qualification (from a UK, EC or international institution). -Work experience at an appropriate level of responsibility is a desirable prerequisite for entry but we may admit you directly from Higher Education if you have achieved certain levels of academic qualification. Other qualifications and experience will be considered on an individual basis.
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Academic title
Digital Marketing MSc
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Course description
Introduction
This is a fantastic course for you to expand your current qualifications and specialise within the marketing sector. The programme is particularly suitable if you are a business graduate, or a graduate from related disciplines, and wish to pursue a career in marketing. This course is also ideal if you already work in a marketing environment and want to develop your skills or underpin your practical experience with a professional qualification.
This course is part of a postgraduate suite of programmes including master's routes in Marketing, International Marketing and Marketing Communications. The Digital Marketing stream allows you to study two specialist modules in the second term/year and to focus on digital marketing in your dissertation.
Course Structure
-This course covers the following compulsory modules:
-Marketing Management
-Buyer Behaviour
-Managing Innovation and Change
-Marketing Research
-Marketing Communications
-Strategic Marketing
The Digital Marketing route offers the following specialist modules:
Interactive Marketing
Building and Managing e-Services
You will also submit a Dissertation Proposal in preparation for your dissertation as well as equipping you with a range of practical research skills.
The dissertation is a major research based project that enables you to undertake a substantial piece of work in an area of digital marketing.
Other Information
Course Accreditation
The MSc award has a three stage accreditation scheme allowing you to gain credits which are nationally recognised and transferable. You can gain sufficient credits to obtain a postgraduate certificate, postgraduate diploma or master's degree
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