Does your company possess too much information on your market and competitors, but not enough time to determine what it all means? Do you want to invest in new area, but are unsure about the competitive environment? Are there new companies entering or merging in your market or region, and you know very little about them? Are you worried about what latest PR article says about your rivals ambitious expansion plans?
Do you struggle to compete with your rival’s moves, sometimes being surprised by their actions, and do you find they often outperform you? When you lose out on a piece of business, do you not really understand why, relying instead on what your business development people tell you, or assuming it’s “who you know”?
What ever the size of your company if you can relate to some of the above, this introduction to Competitive Intelligence will benefit you.
This course ran by experienced Competitive and Military Intelligence professionals will provide you with the tools to take away and use to make a difference.