ObjectivesIt will enable you to enhance your career prospects by gaining a professional qualification and developing your practical skills. It will also equip you with the necessary skills to make a significant contribution in the areas of communications and marketing, particularly in specialist areas such as public relations and internal communications.
Entry requirementsThe Corporate Communications MA course is designed for graduates of any discipline who are seeking to make corporate communications an integral part of their career progression.
Academic titleCorporate Communications MA
Course descriptionWhat will you study?
You will study eight modules that address the key issues in corporatecommunications and marketing theory, as well as practice. You will study the principles and practice of public relations and internal communications, as well as the impact of cross-cultural management communications. You will also investigate the importance to organisations of managing corporate social responsibility.
You will develop a firm appreciation of the core marketing principles and practices from which all communications-related activity must flow and will examine the role of marketing communications and the importance of integrated communications campaigns. In addition you will learn about the value of market research to help make sound communications decisions.
Through your dissertation, you can focus in-depth on a specific area or issues, enabling you to tailor your MA to your own interests and career aspirations.
Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list.
Modules
-Marketing Communications3
-Marketing Management4
-Public Relations5
-The Internal Communication Environment6
-Cross-Cultural Management Communication7
-Managing Corporate Social Responsibility and Sustainable Development 8
-Survey Analysis9
-Market Research10