CIM – Marketing CIM Professional Postgraduate Diploma
Entry requirementsIf you are a marketing professional with substantial experience, this Marketing course will provide you with the highest professional marketing qualification currently available. It is accredited by the Chartered Institute of Marketing (CIM) – the world’s leading professional marketing organisation – and has been structured to allow aspiring senior marketers to develop the skills and knowledge-set to progress to the highest levels of management.
Academic titleCIM – Marketing CIM Professional Postgraduate Diploma
Course descriptionWhat will you study?
This CIM postgraduate diploma focuses on the strategic aspects of marketing management central to an organisation’s success in today’s competitive business environment. You will develop the latest skills and knowledge for the practical application of effective marketing strategy and planning. The high level of competence you will gain on the course will help you to keep ahead of the competition and at the forefront of current practice, enhancing your career progression.
The course also allows you to work towards achieving Chartered Marketer status, which demonstrates your commitment to professional development by obtaining a set of top-class marketing skills that can be applied in the business context. Successful completion of the course will enable you to become an Associate Member (ACIM) or Full Member (MCIM) of the Chartered Institute of Marketing, depending upon your practical experience.
Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list.
Modules
-Analysis and Evaluation
-Managing Marketing Performance
-Strategic Marketing Decisions
-Strategic Marketing in Practice