ObjectivesThe sequence of modules making up the core component of this BSc will provide the main tools you need to follow a business management and marketing related career, particularly but not exclusively, in the food industry.
Entry requirementsThere are different entry qualifications for each programme. Some programmes require you to have a certain amount of knowledge in a subject before you begin the degree programme – this is called a ‘subject requirement’. Other programmes do not have any specific subject requirements. All programmes will, however, expect you to have reached a certain standard in your education and will ask you to achieve certain grades in your examinations. Most programmes have a standard offer so that you know in advance what you are likely to need. Please note that even if you have the minimum entry qualifications, you are not necessarily guaranteed a place on the degree programme.
Academic titleBSc Food Marketing & Business Economics
Course descriptionThis BSc in Food Marketing and Business Economics involves the following modules.
Year 1
-Introduction to Marketing
-Economics 1 & 2
-Introduction to Management
-Applied Project
-The UK Food Chain
-Qualitative Research Methods
-Quantitative Methods 1
Year 2
-Marketing Management
-Economics 3 & 4
-Business Management
-Financial Management
-Policy Analysis
-Consumer Behaviour
-Research Methods & Data Analysis
-Food Business Group Project 1
-Career Management Skills
-Quantitative Methods 2
-Food Retailing
-Environmental Awareness and other options
Final Year
-Business Strategy
-Marketing Strategy
-Economic Aspects of the Food Supply Chain
-Regulation of the Food Industry
-Individual Project
-Food Business Group Project 2
-Advertising and Brands
-Business Entrepreneurship
-Supply Chain Management
-Human Resource Managementand the Institutional Wide Langauge Programme