ObjectivesThe emergence of a sports culture has led to a huge increase in sport related marketing, turning sport into a global industry. International sports events with multi-million dollar media rights, merchandising opportunities and corporate sponsorship deals now attract global audiences. With growing competition in the sports industry, marketing and promotion have become increasingly important at local and national levels.
Entry requirementsEntry Requirements Normally 240 points which must include two 6-unit awards or one 12-unit award and would usually expect GCSE Maths and English at grade C or above.
Academic titleBA Sports Marketing with PR
Course descriptionCourse Structure
The first two years include study of marketing communications, consumer Behaviour, PR and market research with an emphasis on skills and knowledge development. Specialist sports marketing modules include an introduction to sports promotion and marketing, practical sports marketing, contemporary issues and international perspectives.
The one year placement in the third year is highly valued by students and employers alike and provides the opportunity to put theory into practice, to gain experience in a specialised sports marketing environment.
The final year provides the flexibility for you to follow your own areas of interest including sport and leisure consumers, sports branding and sponsorship, advanced consumer behaviour, advertising strategy and planning and PR. You will be able to choose between a 20-credit sport-related marketing project or a 40-credit dissertation.