BA Public Relations with Media and Cultural Studies
ObjectivesAn increasing number of applicants are interested in the idea of combining a vocationally oriented degree course with another related programme of study. There is a developing relationship between Public Relations and Media and Cultural Studies as the wide creative services sector expands. This synergy is of growing interest to employers of PR graduates as they are looking for recruits who can respond to the rapidly developing media business sector.
Entry requirementsYou will need 2 'A' level/A Level/AVCE passes and 3 GCSE passes (A-C); an approved Access qualification (48 credits at level 3) or equivalent career experience recognised through the AP(E)L system
Academic titleBA Public Relations with Media and Cultural Studies
Course descriptionBA Public Relations with Media and Cultural Studies
Programme
Year 1 provides an introduction to the wider aspects relating to the marketing sector in general and to PR in particular. This is supplemented by two units which form the basis of understanding the media, culture and identity.
Year 2 builds upon this foundation and provides more specialist units concerning media, PR programmes and resource management. There is also the opportunity to benefit from a period of work-based learning on placement with a business in the field. Alternatively, you may choose to carry out an extended case study.
Year 3 units look to the future and identify trends in the development of PR, the persuasive aspects of such activity and a final year project concerning a PR specialism of your choice. There is also an elective that enables you to focus upon aspects of media and culture of either Europe or the USA.
Other programs related to advertising and public relations