BA Public Relations

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Objectives This vocational course provides you with a solid foundation in Public Relations theory and practice, giving you the skills necessary to start a career in either the commercial or public sector, PR consultancy, or within any organisation where you need to maintain relationships with a wide variety of stakeholder groups.
Entry requirements You should have 160-200 points, including at least 140 from two or more A-levels. English Language and Maths GCSE grade C or above (or equivalent) are also required. These requirements may be varied.
Academic title BA Public Relations
Course description Course structure

Full-time students take eight modules a year at each of three levels. Joint Honours involves four modules from each level in Public Relations, plus four from your other subject. You may also choose a Major/Minor combination at the end of level 1.

Level 1

    * Introduction to Business
    * Introduction to Public Relations
    * Introduction to Marketing
    * The Internet and Business

Level 2

    * Media Relations
    * Communications and Technology
    * Public Relations Theory and Practice
    * News and Journalism
    * Introduction to Digital Media

Level 3

    * Corporate Communications
    * Public Relations Strategy
    * Current Issues in Public Relations
    * Globalisation and the Media
    * Media Power and Public Opinion