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BA Public Relations
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Objectives
Media and related activities are among the fastest growing industrial sectors in Europe. Public relations plays a key role in the way that all kinds of organisations communicate their ideas and look after their reputations.
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Entry requirements
Entry Requirements You should have 280 points including two 6-unit awards. For BTEC NND we require DMM.
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Academic title
BA Public Relations
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Course description
Course Structure
Year 1
Introduction to Public Relations
Journalism: Structures, Themes and Issues
Principles of Marketing
Understanding Media and Society
Successful Writing
Introduction to IT and DTP
Year 2
Public Relations Practice and Management
Public Relations Strategy and Reputation Management
Journalism: Structures and Techniques
Magazine Design and Production
Media Sociology and Culture
Media Business, Industry and Technology
Year 3
Media Professional Case Study
Media Practical Project
Media Policy: UK and International Perspectives
Media Laws, Regulations and Ethics
Innovation and Entrepreneurship
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