Objectives* Develop the skills and knowledge necessary to pursue a career within marketing and advertising * Gain exemptions from CIM qualifications * Benefit from our links with local industry and commerce * Take the opportunity to study abroad as part of your course
Entry requirementsThe university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
Academic titleBA Marketing with Advertising
Course descriptionBA Marketing with Advertising
Year 1
-Advertising Principles
-Creativity, Technology and Innovation
-Essential Data Analysis for Marketing
-Introduction to Microeconomics B
-Introduction to Public Relations
-Personal Development Planning (UG): MAPS
-Principles of Marketing 1 (A)
-Principles of Marketing 2
-The Marketing Challenge
Year 2
-Advertising Planning
-Advertising in Context
-Employability and Entrepreneurship A
-Financial Information for Managers
-Managing Human Resources B
-Marketing Planning in Practice
-Psychology and Consumer Behaviour for Marketers
Year 3
-Placement Portfolio
Year 4
-Corporate Social Responsibility and Sustainable Marketing
-Global Marketing Ethics and Culture
-Managing Media and Communications
-Market and Social Research