BA Marketing

Institution University of Wolverhampton Business School
Method At the institution
Location Wolverhampton
Type Undergraduate
Course fee By request

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BA Marketing

Objectives * Every organisation needs to be able to develop innovative strategies, communicate effectively with their customers and generate accurate market research to remain competitive and profitable * This course equips you with an essential toolkit of the latest marketing theories and practices including strategic marketing, marketing planning and international marketing * It allows you to develop your understanding of other vital business disciplines such as people management and business planning * Explore the fundamental principles of contemporary marketing and apply these concepts through practical situations and case studies * Successful completion of the programme gives you direct access to the Chartered Institute of Marketing's professional qualifications * Teaching includes lectures, interactive lectures, group discussions and real-life case studies to give you a chance to put theory into practice * This course can be studied on its own or jointly with another subject
Entry requirements Entry requirements * 160-220 points including a minimum of 140 points from two full 6-unit awards or one full 12-unit award * If you've got other qualifications or relevant experience - check out the UCAS tariff conversion table via the UCAS website
Academic title BA Marketing
Course description BA Marketing

Programme

-Year 1 analyses the importance of customers, and of devising communications to effectively meet their needs. It looks at the management of finance and information, and introduces marketing research processes. It examines the importance of marketing in the business environment, and introduces you to principles of people management within organisations.

-Year 2 looks at the dynamic interplay of power involved in the business planning and decision making process. It explores the effective interaction between organisations, customer and other groups, as well as examining the methods and techniques used in the analysis of marketing data, management of marketing information and the marketing research process.

-Your third year may be spent on a work placement, or you could go directly to your final year which investigates the complexities of international marketing in a changing environment. It extends your knowledge of general marketing to the specialised area of marketing communications, and develops your understanding of the strategic positioning of products and services. Contemporary consumer behaviour is considered, and you can undertake a work-based project/dissertation.