+ Information by E-mail
BA Marketing
-
Objectives
* Develop the skills and knowledge necessary to pursue a career within marketing * Gain exemptions from CIM qualifications * Benefit from our links with local industry and commerce * Take the opportunity to study abroad as part of your course * Enhance your experience by completing a compulsory work placement
-
Entry requirements
The university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
-
Academic title
BA Marketing
-
Course description
BA Marketing
Year 1
-Creativity, Technology and Innovation
-Essential Data Analysis for Marketing
-Introduction to Microeconomics B
-Personal Development Planning (UG): MAPS
-Principles of Marketing 1 (A)
-Principles of Marketing 2
-The Marketing Challenge
-Advertising Principles
-IT for Business A
-Introduction to Business Law 1
-Introduction to Macroeconomics A
-Introduction to Public Relations
-Sociology of Work
Year 2
-Employability and Entrepreneurship A
-Financial Information for Managers
-Managing Human Resources B
-Marketing Planning in Practice
-Psychology and Consumer Behaviour for Marketers
-Electronic Marketing
-Marketing for the Creative and Cultural Industries
-Marketing for the Small Enterprise
-Music Marketing
-Principles of Service Marketing
-Quantitative Decision Making
-Retail Marketing
Year 3
-Placement Portfolio
Year 4
-Corporate Social Responsibility and Sustainable Marketing
-Global Marketing Ethics and Culture
-Managing Media and Communications
-Market and Social Research
-Business Forecasting
-Dissertation: Marketing
-Integrated Project: Marketing
-Small Business and Entrepreneurship
-Strategic Management
+ Information by E-mail
Other programs related to marketing strategy