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BA Marketing
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Objectives
As focused, targeted marketing increasingly becomes a key factor in business success today, this highly vocational course will provide you with marketing skills that can be applied in many different sectors. The course takes a progressive and critical approach to the ways in which organisations identify and respond to their customers needs, exploring essential marketing concepts and showing how to apply them effectively.
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Entry requirements
You should have 160-200 points, including at least 140 from two or more A-levels. English Language and Maths GCSE at grade C or above (or equivalent) are also required. These requirements may be varied in individual cases.
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Academic title
BA Marketing
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Course description
Course structure
Full-time students take eight modules a year at each of three levels. Joint Honours involves four modules from each level in Marketing, plus four from your other subject. You may also choose a Major/Minor combination after level 1.
Level 1
* Business in its Environment
* Information Handling
* Introduction to Marketing
* Economics for Business
* Studying Marketing and Operations
* Quantitative Decision-Making
Level 2
* International Marketing
* Marketing Communications
* Marketing
* Market Research
* Consumer Psychology and Buyer Behaviour
Level 3
* Marketing Planning and Control
* Marketing Project
* Advertising
* Strategic Marketing
* Services Marketing
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