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BA Marketing Management
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Objectives
This course enables you to focus your business studies on marketing management. It provides a sound business education combined with specialist studies in marketing at later levels of the course. You will also have the opportunity to study a modern European language. An optional work placement year enables you to put theory into practice in a real business situation.
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Academic title
BA Marketing Management
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Course description
BA Marketing Management
Programme
Year 1
-Business Accounting
-Business Environment
-Business Information Systems 1 OR Information Technology for Business
-Law for Business
-Marketing
-Quantitative Methods OR
-Quantitative Analysis
-Organisation Behaviour
-Option module
Year 2
-Accounting for Business Performance
-Human Resource Management
-International Business and Institutions
-Operations Management
-Marketing Communications
-Quantitative Market Research
-Qualitative Market Research
-Option module
Year 3
-Strategic Management
-Strategic Marketing Decisions
-Option module
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