Course descriptionBA (Hons) Fashion Marketing and Communication.
Undergraduate Courses - Barcelona
IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster.
The course enables students to develop the specific knowledge and master the digital production tools and skills required by future professionals in the management of Marketing and Communication within the vibrant and demanding environment that is the Fashion industry, including its most direct ecosystem of suppliers.
From a strategic, executive and eminently practical approach, students will learn about the functioning and management of brands at the service of the product and the company; from the creation to the execution of strategies, delving deeper into the approaches and techniques necessary to build and communicate corporate value that has an impact on their success. Technical knowledge of the product, the management of creativity and publishing activity will also be developed, including the creation, production and management of digital media and content.
The educational pathway combines lectures and practical sessions, workshops and master classes with professionals from the sector, as well as external visits to companies, museums, showrooms and art galleries.
CREDITS: 360 UK DURATION: 3 YEARS + 1 OPTIONAL YEAR (WORK PLACEMENT YEAR) ATTENDANCE: FULL-TIME LANGUAGE: ENGLISH
Methodology.
This course teaches students how to develop writing and articulation skills, along with capabilities of communication and presentation, negotiation and sale, self conscience and impact, as well as the aptitude for collaboration. The key work tools are research, conceptual development, visualisation and ideas prototyping, and projects presentation.
Objectives.
The first year of the course is focused on the acquisition of broad fundamental knowledge, building the confidence necessary to apply a wide range of specialist skills, evaluate information in order to identify the challenges and opportunities that underpin research strategies, and work in specific and varied contexts, both individually as well as part of a team, in an effective and proactive manner.
The objective of the second year is for students to generate original and practicable ideas through the analysis of concepts at an abstract level, analysing and evaluating information, while taking responsibility for defining and achieving results at personal and group levels. The knowledge acquired is applied in a more independent and mature way, responding to higher-level academic demands.
The third year is focused on reviewing the knowledge acquired from a critical perspective, as well as its consolidation and expansion in a structured and coherent manner. To do this, students are expected to make use of the specific skills required for the area of study, evaluating concepts and tests from multiple sources with a critical spirit and strategic vision, transferring and applying diagnostic skills and creativity in both the ideation and execution phases. Students should also express meaningful judgements in a variety of situations, as well take responsibility for setting and achieving personal or team objectives.
*The optional Work Placement Year offers students the possibility of gaining extended practical experience through a work placement in industry lasting between 35 and 52 weeks between Level 5 and Level 6. This Module is designed to allow the student to gain in-depth practical experience as well as personal and professional development within the established Placement Year framework.
1.
MARKET RESEARCH
FASHION MARKETING
FASHION COMMUNICATION
TEXTILE CULTURE
FASHION PRODUCT
MICROSOFT OFFICE -EXCEL
ADOBE PHOTOSHOP AND ILLUSTRATOR
DESIGN MANAGEMENT
FASHION PUBLISHING
FASHION SYSTEMS
FASHION COMPANY MANAGEMENT
HISTORY OF ART
HISTORY OF FASHION
CONTEMPORARY FASHION
FASHION MERCHANDISING
FASHION MARKETING PROJECT
FASHION JOURNALISM
FASHION COMMUNICATION PROJECT
ACADEMIC WRITING WORKSHOP
GREAT TEAMS CREATE FABULOUS PROJECTS
2.
ADVERTISING
BELLOW THE LINE ( PR EVENTS)
DIGITAL MEDIA MARKETING & COMMUNICATION
BUDGETING
ADOBE IN DESIGN
VIDEO LANGUAGES
VIDEO TECHNIQUES
SEMIOTICS
SOCIOLOGY
LIFESTYLE & TRENDS
DISTRIBUTION SYSTEM
RETAIL MANAGEMENT
FASHION BUYING
B2B AND B2C COMMUNICATION
EDITORIAL OFFICE
EVENT ORGANIZATION
FASHION SHOW
DIGITAL IDENTITY
PUBLIC SPEAKING
EXPLORING FASHION HISTORY
BASIC OF DATA VISUALIZATION
3.
STRATEGIC BRAND MANAGEMENT
INTERNATIONAL MARKETS
MARKETING ETHICS
BUSINESS PLAN
ENTREPRENEURSHIP
BUSINESS LAW
FASHION PHOTOGRAPHY
FASHION IN MUSIC AND CINEMA
FASHION STYLING
MARKETING STRATEGY
PERSONAL DEVELOPMENT SKILLS
COMMUNICATION STRATEGY
ART DIRECTION
TRANSVERSAL WORKSHOPS
MAJOR PROJECT
For more than fifty years, the Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, the IED is a constantly expanding international network that issues first-level academic diplomas and organises three-year courses, Masters courses, continuous professional development and advanced training courses.