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BA Graphic Design
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Objectives
The Graphic Design course is concerned with the communication of ideas and information through graphic media. The programme covers all aspects of graphic design and encourages you to understand the value of traditional subject disciplines such as typography, design, animation and print alongside the developing disciplines of videographics, interactive design and digital media.
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Entry requirements
Requirements GCSE: 5 GCSE, or 1 A-level and 3 GCSE, or 2 A-level and 2 GCSE, or 3 A-level and evidence of other subjects studied Relevant subjects: Art and Design, Technology EDEXCEL (BTEC) Diploma (Final Year): BTEC Diploma in Art and Design acceptable Access: Yes Baccalaureate EB %: 60 Baccalaureate IB pts: 24
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Academic title
BA Graphic Design
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Course description
Content
Year 1
The components of communication including sound, mark, word, type, image and colour - are introduced and explored. Emphasis is placed on experimentation and critical reflection, providing opportunities for students to experience a range of mediums, processes, technologies and concepts.
Year 2
You are encouraged to develop and expand your knowledge of the subject, and to begin to consider the professional aspects of graphic design practice. Modules provide opportunities for exploring particular areas of interest, such as print, typographics, computer graphics, animation, videographics, photographics, interactive multimedia and visual culture.
Year 3
You undertake a self-directed programme of work to examine a range of professional practice which reflects your individual interests.
All students undertake a special study in Visual Culture which entails researching and presenting material. This usually takes the form of a written dissertation.
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