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BA Fashion Marketing
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Objectives
Fashion is important to the UK economy. It is estimated that there are approximately 110,000 people employed within this industry, which has grown since 2000. More significantly, a shift in importance has occurred away from manufacturing towards marketing, marketing communications, distribution and supply chain relationships. As a consequence, there is an increased demand for graduates who are equipped with business knowledge of the fashion industry. To this end, the aim of the course is to provide students with a contemporary understanding of fashion marketing in order to meet the demands of the sector. Ultimately, graduates will be prepared for employment both within the national and international fashion environment.
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Entry requirements
You should also have 160-200 points, including at least 140 from two or more A levels. English and Maths GCSE grade C or above (or equivalent) are also required.
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Academic title
BA Fashion Marketing
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Course description
Course structure
The course involves studying 8 modules per academic level.
Level 1 introduces you to marketing communications with a grounding in business. It also prepares you for higher education-level study, introducing key topics and helping you to gain an overview of your subject.
Core modules
* The Fashion Industry
* Fashion Forecasting and Marketing
* Fashion Buying
* Fashion and the Supply Chain
* Fashion Marketing Project
Optional modules include
* Public Relations
* Advertising and Marketing Communication
* Retailing
* Market Research
* Media Relation
* Branding
* International Marketing
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