ObjectivesThis Joint Honours programme is designed for students who want to work in the area of events, hospitality, public relations and marketing. The course gives you a strong academic background in marketing and business, and enables you to apply this to the growing world of public relations and events. This is coupled with practical implementation through the organisation and promotion of events. London is a world centre of events; cultural, music, artistic, sports and historic, so this is an ideal course for someone who wants to get more involved in this industry.
Entry requirementsYou should have 160 - 200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases.
Academic titleBA Events Management and Marketing
Course descriptionCourse structure
Joint Honours involves four modules at each level from Events Management, and four from Marketing.
Level 1
* Studying Service Sector Management
* The Leisure and Tourism Environment
* Introduction to Marketing
* Quantitative Analysis
* Business in its Environment
* The Events Industry
* Economics for Business
Level 2
* Finance for Leisure, Tourism and Hospitality Management
* Marketing Communications
* Marketing Management
* Events Management Law
* International Marketing
* Planning and Management of Events
Level 3
* Contemporary Issues in Events Management
* Marketing Planning and Control
* Events Strategy
* Strategic Marketing
* Project