ObjectivesThis combined Honours course gives you the opportunity to specialise in two disciplines, providing you with a greater career choice and a range of highly transferable skills. You will develop an understanding of the key areas of business and management and the major marketing disciplines. As focused, targeted marketing increasingly becomes a key factor in business success today, you will gain business and marketing skills that can be applied in many different industries.
Entry requirementsYou should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE at grade C or above (or equivalent) are also required. These requirements may be varied in individual cases.
Academic titleBA Business and Marketing
Course descriptionCourse structure
Joint Honours involves four modules from each level in Business, and four from Marketing. You may also choose a Major/Minor combination after level 1.
Level 1
Studying Marketing and Operations
Introduction to Marketing Business in its Environment
Quantitative Analysis Accounting for Business Economics for Business
Level 2
Marketing Communications
Managing the Human Resources Function Marketing
International Marketing
Business Finance
Level 3
Strategic Management
Marketing Planning and Control
Perspectives in Human Resource Management Strategic Marketing
Project Advertising
Services Marketing
Current Issues in Marketing