ObjectivesThis vocational course provides you with a sound foundation in marketing communications theory and practice, developing your skills for a career in advertising, direct marketing, public relations, sales promotion and other areas of the marketing communications sector. Through the Schools links with many London-based companies and agencies, there are opportunities to study contemporary developments in the industry.
Entry requirementsYou should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases
Academic titleBA Advertising & Marketing Communication
Course descriptionCourse structure
Single Honours involves eight modules per level. Joint Honours comprises four modules per level in Advertising and Marketing Communication, plus four modules per level from your other subject. Joint Honours students may also choose a Major/Minor combination after level 1.
Level 1
Introduction to Advertising (Marketing Communications)
Introduction to Marketing
Studying Marketing and Operations
Quantitative Analysis
Foundations of Business Psychology
Level 2
Integrated Marketing Communications
Public Relations Theory and Practice Consumer Psychology and Buyer Behaviour
Branding
Level 3
Advertising
Corporate Communications
Customer Relationship Marketing
Current Issues in Advertising ( Marketing Communications) Advertising Theory
Globalisation and the Media
Media Power and Public Opinion