BA Advertising & Marketing Communication and Public Relations
ObjectivesLondon is one of the world's most important centres for advertising, communications and PR so this course offers a fantastic opportunity to get into this industry by studying the subject in the centre of London. The course aims to achieve a balance of the business-related acumen required in the industry, as well as the creativity and imagination that the industry requires from graduates.
Entry requirementsYou should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases
Academic titleBA Advertising & Marketing Communication and Public Relations
Course descriptionCourse structure
Level 1
Studying Marketing and Operations
Introduction to Advertising
Introduction to Public Relations
Introduction to Marketing
Media Culture and Society Business in its Environment
Two free modules
Level 2
Communications and Technology
Public Relations Theory and Practice
Branding
Consumer Psychology and Buyer Behaviour Media Relations
Level 3
Current Issues in Advertising Advertising Theory
Corporate Communications Public Relations Strategy
Customer Relationship Management Advertising and PR Project