ObjectivesIt will develop your creative skills while also giving you an overview of how to manage the industry effectively within the creative economy.
Entry requirementsIf you are currently employed in or would like to develop a career in advertising, the Advertising and the Creative Economy course is ideal.
Academic titleAdvertising & the Creative Economy MA
Course descriptionWhatever your current job within the creative industries, no matter how much experience you have or what size of organisation you work for, Kingston’s Creative Industries programme is designed to suit you. We will provide you with the creative, leadership, entrepreneurship and management skills to succeed within the creative industries.
Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list. We teach the course via a learning agreement
In Part 1 of your course, you will study with students from across all the Creative Industries programmes. In Part 2 of your course, you will study alongside fellow students who have opted to work towards the same specialist discipline.
Part 1: core modules
-The Creative Economy4
-Managing Creativity and Innovation5
-Creative Leadership6
-Contemporary Issues in the Creative Economy7
Part 2: specialist modules
-Corporate Branding and Strategies
-Marketing Communication
-Marketing Strategy