Academic titleAdvertising and Marketing Communications, BA Hons
Course descriptionThis programme concentrates on the skills and techniques associated with the specialist area of advertising and marketing communications. The focus is on preparing students for employment in management positions in advertising and public relations agencies, as well as marketing positions within blue chip companies. This exciting programme provides the student with a detailed knowledge of the advertising and marketing communications profession.
This is a specialist degree but it also offers the range of generic marketing skills such as analysis, strategy formulation and implementation, as well as people management, useful for any marketing-related role within a company. Topics covered including multi-media advertising; public relations, sales promotion; personal selling; and advertising.
Top executives from the world of advertising and marketing are brought in during the programme to advise students on graduate opportunities.
The programme gives students the ability to analyse target audiences and implement effective integrated marketing communications campaigns.
Year 1
-Personal and Professional Development 1
-The Marketing Profession
-Marketing Principles and Planning
-Option from:
-Introduction to Events Management
-Operations Management
-Human Resources Management
-Economics and Finance
-A Language
Year 2
-Personal and Professional Development 2 (including work placement in advertising agency)
-Consumer Insight and Research
-Marketing Communications Management
-Option from:
-Global Marketing
-Sector Marketing
-A Language
Optional Sandwich Year (Work Placement)
Final Year
-Personal and Professional Development 3
-Brand Management
-Marketing Project
-Option from:
-Direct Marketing
-Contemporary Issues in Marketing
-Public Relations
-Interactive Direct Marketing
-Creativity and Innovations in Marketing
-Relationship Marketing
-A Language
Variations
-Advertising and Marketing Communications
-with French N5RD G BA/MCFr
-with German N5RG G BA/MCGer
-with Italian N5RH G BA/MCIt
-with Spanish N5RL G BA/MCSp